Candle Company Increases Their Revenue with Internet Marketing Techniques
A candle company could increase their revenue by using a few Internet marketing methods to bring more customers through their Internet website and into their real-world brick-and-mortar location.
Every company, no matter what their business has to offer customers, needs a website or Internet presence in order to reach more targeted customers which are customers looking for exactly what a business has to offer. Today more and more prospective customers are turning to the Internet to find what they need and want. The phonebook is almost obsolete because it only offers the name, address and telephone number of a business; whereas the Internet offers so much more information about a business. Other media including newspapers and magazines only offer a consumer a little bit more information than the phonebook, television and radio advertisements could offer somewhat more information about a company’s business, however they are astronomically high priced.
A business that sells scented candles could increase their income by having keyword rich articles placed on their website in order to attract the three major search engines - MSN, Yahoo!, and Google. These major search engines send out their “feelers” in order to locate the keywords and keyword phrases and then rank the websites according to their special formula. This process is known as search engine optimization or SEO and is a free and automatic service to all businesses with a website.
A keyword or keyword phrase is the words potential customers place in the search boxes on the search engines in order to find what they’re looking for. Having a high ranking on the search engine webpages is beneficial to a business because the majority of people who use search engines choose from the top 10 websites brought back by the major search engines.
Another place a keyword rich article could be put on the Internet in order to reach more possible customers would be an Internet news site that is always looking for well-written and informative articles that do not necessarily have to be about something in the news. These Internet news sites use informative articles on slow news days and as fillers to help their readers learn about new and inventive products and services. For example, there is a new sleeping aid on the market made from toothpaste which is a new product. This company could write an article about the products and have it placed on an Internet news website where it would reach more potential customers than having the article on their website alone.
By using a keyword rich article for search engine optimization or as an article on an Internet news web sight, a candle company could increase their customer database to include the customers who read articles about a candle company and what their business has to offer in addition to raising their search engines status.